Stop with the “going forward” already!
Going forward, I would like to eliminate the clumsy phrase “going forward” from the US lexicon. I mean, what is wrong with saying something more precise, like “in the future,” or something really wordy, like “later” or “soon.”
The phrase sounds stupid, as if the speaker had a lapse in memory and stammered out whatever words came to mind. It has no real meaning, even if one is trying to emphasize he does not want to go backward or regress.
Time was, “going forward” was a favorite of politicians and business types, who utter all sorts of vague and/or wonky terms that carry little real meaning outside these guys’ (and gals’) professional circles. After all, we are still “going forward” in Iraq, despite evidence to the contrary.
Lately, “going forward” has entered into more common venues. National discourse, meanwhile, goes backward.
This week, I heard a fellow on National Public Radio say in an interview, “We need to work on some things going forward.” Right. As if you could work on them by going into the past?
That same day, while glancing through a mail-order electronics catalog, my eyes fell on this charmer, “You’ll need some composite and S-video inputs for your current gear, but going forward, the most important inputs are …”
Now, this sentence could be construed to mean the really important inputs are in the front of your video equipment, but the copywriter really means that, to stay abreast of high-definition TV development, one needs HD inputs as well as the old kind. In other words, bunky, plan ahead.
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