Expelled receipts, theater count continue decline

Expelled: No Intelligence Allowed continued to lose box-office share over the weekend, pulling in gross receipts that were half what it pulled in the weekend before. Meanwhile, more than 200 theaters dropped the anti-evolution flick from the line-ups. Box Office Mojo estimates the movie had weekend gross box receipts of $302,000 for the 402 theaters still screening it. Expelled opened April 18 in 1,052 locations and pulled in almost $3 million its first weekend. Since then, weekend receipts have dropped by about half each week. Total gross receipts are now estimated to be $7.2 million.

Expelled‘s receipts decline further

Granted, Mondays are slow days for movie theaters, but Expelled: No Intelligence Allowed grossed only $238,804 at 1,052 theaters, a third of what it grossed on Sunday. [Updated 4/23/08: Tuesday's sales were $227,232 for a total to date of $3,436,884, according to Box Office Mojo.] After five days in the theaters, the anti-evolution movie has grossed $3.4 million, far from the amount its producers need to break even. Nevertheless, it’s still ranked eighth in gross receipts for all April 18 releases and eighth in receipts for “political documentaries.’ In other words, for the kind of movie it is, Expelled is doing about as well as most observers would expect. Whether it will have “legs” past its first week remains in doubt. Its release followed weeks of carefully orchestrated “private screenings” to sympathetic audiences, a national TV ad campaign, and attention from critics of the movie and its premise — that “Darwinists” persecute anyone who suggests evolution is invalid and that an Intelligent Designer (or God) created life on Earth. The movie’s marketers have encouraged churches, youth groups and Christian schools to organize field trips to see Expelled in the theaters, offering them prizes for the most tickets purchased. Those efforts ...

Expelled box office receipts decline in first weekend

Edited on 4/23/08 to update revised box office receipt figures. Depending on which side you believe, the opening of Expelled: No Intelligence Allowed last Friday was either a stupendous success or a dismal failure. The actual answer probably lies somewhere in between. Here are the actual gross box office receipts, from Box Office Mojo, for 1,052 theaters: Friday, 4/18 $1,208,748 Saturday, 4/19 $996,244 Sunday, 4/20 $765,856 For a political documentary, Expelled did really well, placing in the top 10 each of its first three days. Its daily receipts, however, seem to be declining, as the initial hubbub about its release dies out. Detractors of the movie point to the decline in receipts over three days (hardly a statistically valid sample) and predict Expelled will be an overall box office flop. Supporters of the movie on the other hand say its initial success places it among the top grossing documentaries in recent times. Pre-release noise about Expelled was pretty substantial. The movie’s marketing firm screened the flick all over the country beginning in August ’07, mostly to receptive audiences (conservative Christians, mostly). Those folks talked it up, saying it was the best thing since the Book of Revelations. Less sympathetic reviewers ...
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